Finalist for online store of the year
Traditionally, Posten and Bring are selected Norway's best online stores. The finalists for this year are ready, and they have all been "stress-tested" during the most hectic periods of the year, namely Black Friday and the Christmas shopping. These climbed to the top. Get Inspired, Fjellsport and Linda Johansen excelled and are thus finalists for "Online store of the year" with a turnover of over NOK 50 million.
The jury has assessed the stores according to four main criteria: Shopping experience, business model, innovation and marketing . In addition, a number of basic requirements must be met. About 1,200 online stores have taken part in the process. The jury has had a thorough review of approx. 200 online stores, and has made trial purchases and returns at 18 online stores. We have had many good discussions before we concluded who are this year's six finalists, says jury leader Kristin Dahl Hoffmann, in a press release.
We are looking forward to getting to know the finalists even better. Norwegian online stores should look to the finalists for inspiration and lessons. They are all pioneers in their industries. In addition to fulfilling the jury's basic requirements, such as good product descriptions and images, keyword optimization and easy navigation, they have an understanding of customer needs and a passion that shines through, says Dahl Hoffmann.