Finalist to this year's online store

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Sapatos Is one of six finalists to win this year's online store 2021. There were about 1200 online stores that were first nominated and the winner of this year's online store is elected by an independent professional jury, consisting of e-commerce experts. The jury is looking for online stores that work actively to lie a step ahead, which has a passion for e -commerce and is the leader in using technology and solutions that simplify and improve the buying experience.

Tradition believes that Posten and Bring are awarded Norway's best online stores. The finalists for this year are clear, and they have all been "stress-tested" during this year's most hectic periods, namely Black Friday and the Christmas Trade. These climbed to the top. Get Inspired, Fjellsport and Linda Johansen distinguished themselves and are thus finalists for "This year's online store" with a turnover of more than NOK 50 million. Sapatos, Apotera and Zizzi are struggling to become "online store", these in the class for online stores with a turnover below NOK 50 million.

The jury has evaluated the stores after four main criteria: Purchase experience, business model, innovation and marketing. In addition, a number of basic requirements must be met. About 1200 online stores have been involved in the process. The jury has had a thorough review of about 200 online stores, and has tried and returned at 18 online stores. We have had many good discussions before concluding who is the six finalists of the year, says juror Kristin Dahl Hoffmann, in a press release.

We look forward to getting to know the finalists even better. Norwegian online stores should look at the finalists for inspiration and lessons. They are all pioneer in their industries. In addition to meeting the jury's basic requirements such as. Good product descriptions and images, keyword optimization and easy navigation, they have an understanding of customer needs and a passion that shines through, says Dahl Hoffmann.


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