Dagny og Einar Drangsland 

Sapatos is a Norwegian family company

The family has operated in the clothing industry for three generations and the whole story started with grandfather Einar Theodor Drangsland who together with his wife Dagny Drangsland in 1948 opened a manufacturing business in Lyngdal, a small village outside Kristiansand. Here they received, among other things, the raw wool that the farmers supplied for resale. They came with big paper bags full of raw wool, which were paid for by weight. The children also helped in the operation. Among other things, they were set to check the bags. They used large sticks as they stuck inside the bags to see if there was stone in between the wool, which the farmers did to increase the weight of the wool. If stones were found in the sacks, the whole load of wool was sent back, for Einar refused to accept wool from those who operated with such.

Eventually they also opened a small shop in Kristiansand with some fabric and confectionery. This was the beginning of store operations. In 1959 Einar and Dagny moved with their entire family to Skien where another new store was established. Here he bought an old town yard which they renovated from scratch and opened a store over three floors.

From left: Einar Drangsland, Dagny Drangsland, Eva Drangsland, the owner and export manager of a large leather factory in Barcelona and Tore Kjell Drangsland

The eldest son Tore Kjell Drangsland was active throughout his childhood and worked for and with his father until in 1985 he took over the family business with his wife Eva. They reorganized operations and with a new generation, the company expanded with a total of 14 stores throughout the eastern region. In 1999, they merged with the Varner Group and took over responsibility for 29 Vivike's stores. Over the next three years, they increased the concept to 53 stores before concluding a constructive collaboration. Knowledge of store operations, fashion and business remained a driving force.

Then in 2005, Tore Kjell came across a unique shoe concept from Brazil. It was the men shoe brand Ferracini 

with its patented sole that caught the attention. A leather dress shoe with soft soles that breathe and transport moisture. - A unique shoe brand that still exists in our stores today.

Tore Kjell with his experience from business and shop management saw this as an exciting opportunity. He therefore packed his suitcase full of about 50 pairs of men's shoes. He sent these to friends and acquaintances all over the country to test them on Norwegian feet and feet.


The feedback was so good that Tore Kjell decided together with his sons Tor Erik, Per Arne and daughter-in-law Monika to open a store concept based on these quality products. In 2006 the new shoe store Sapatos was opened in Bogstadveien in Oslo. The concept was based on the idea of offering customers quality products at reasonable prices. Sapatos became known for the unique style, very good quality at a good price, and very good personal service.

From left: Per Arne Drangsland, Monika Drangsland and Tor Erik Drangsland

In 2011, parts of the procurement were moved to factories in Portugal. It became a fruitful collaboration, which eventually laid the foundation for our own brand Sapatos, where the products are handmade in Portugal, including leather and soles from Italy. Now there are both Sapatos Women and Sapatos Men. Both brands have been very well received, and most of the range today is from the Sapatos collection. Our customers appreciate the unique Scandinavian design, adapted to our Nordic harsh climate without compromising comfort. In addition, there is our own unique Sapatos Casual brand manufactured at a quality factory in Brazil. Here you will find exciting women's shoes with fantastic comfort and classic design.

Our products are known for quality in terms of good materials and unique comfort. And in May 2018, we were proud to launch our first Sapatos bag and belt collection. These are handmade bags and belts designed in Norway and manufactured by skilled craftsmen in Portugal. It is the neighboring factory of the factory where shoe production takes place and there are good relationships between the various factories. This means that we offer the customer bags, shoes and belts in the same leather, which is quite unique.

We are committed to ensuring that the customer is of good quality and that there should be good craftsmanship in every shoe, bag and belt. Our unique shoe concept offers unique products and solutions, through passion for quality, knowledge and the good experience. We at Sapatos want to give you a brighter day, and create warmth and joy in the community around us.

Back to blog


Ønskjer å sende Sapatos eit framlegg til ein suksessrik modell (Ferracini).
Kva e-postadresse kan brukast?

Åsmund Orten

Hi, i have been buying winter shoes from Sapatos in Sandvika every year. I must say….best quality and very comfortable!
Thank you 🌹
Best of luck to your family 🌹


Veldig koselig å lese om opphavet/historien til Sapatos konseptet. Det gjør det faktisk til enda mer “stas” å handle med dere, nå som jeg har fått ett innblikk i familiehistorien. Elsker spesielt sko og kjøper kun kvalitetssko, og kan med hånden på hjertet si at Sapatos har aldri sviktet. Servicen er upåklagelig, returer er uproblematisk, kvaliteten er veldig god, og varene blir levert veldig raskt. Ønsker familien Drangsland masse lykke til videre, det er en glede å være kunde hos dere.


Så interessant og hyggelig historie bak Sapatos! Bra folk! Masse lykke til!

Chris Nyhus

Skoene ser lekre ut. Veldig hyggelig historie. Nå vet jeg hvor jeg skal kjøpe sko neste gang og hvilket merke. 🤗

Anne Hestenes

Leave a comment

Please note, comments need to be approved before they are published.